BBQ VS. BAKING

There are two kinds of people in the kitchen.

The bakers.

And the BBQ people.

Bakers follow precise measurements. Every ingredient matters. Every step matters.

Success comes from consistency and repetition.

Then there are the BBQ people.

We look at recipes as suggestions.

A little more of this.

A little less of that.

Try something new.

Adjust along the way.

Business often works the same way.

There are moments that require precision, process, and discipline. Financial reporting. Compliance. Operations.

Then there are moments that require creativity and judgment.

Growth strategies.

Brand positioning.

Market expansion.

Customer acquisition.

The challenge many leaders face is treating every problem like a baking problem when some problems require BBQ thinking.

The market changes.

Competitors move.

Customer expectations evolve.

Sometimes success comes from following the recipe.

Sometimes success comes from throwing the recipe across the room and creating something better.

The key is knowing which situation you're facing.

The best leaders understand when to execute and when to innovate.